Shopping for a Diamond

The word diamond comes from the Greek term “adamas” meaning invincible, quite appropriate for a diamond.

Throughout time diamond remains one of the most precious and prized gemstone. A diamond is forever, so buying a diamond should never be a casual purchase. Rather, it will be one of the most significant purchases of your life.

Here are a few tips:

• Be Prepared

Think about all the questions you might want to ask - the Five C's, grading certificates, warranties, exchange policies, etc. - it's far better to arrive with questions than to leave with them.

• Do You Know What She Wants?

If you have not been getting helpful hints or a Wishlist for the setting, we recommend that you select the diamond, set it in a solitaire to propose to her, and then select the setting together. Women nowadays have pretty specific ideas about that ring!