Nortons Jewellers

Do you need help? Please call us at (902) 894-3922.

Our Location
Confederation Court Mall

(902) 894-3922

160 Queen St.
Charlottetown, PE C1A 4B5 (Map)

Store Hours
Mon 9:00 AM - 5:30 PM
Tue 9:00 AM - 5:30 PM
Wed 9:00 AM - 5:30 PM
Thu 9:00 AM - 5:30 PM
Fri 9:00 AM - 9:00 PM
Sat 9:00 AM - 5:30 PM
Sun Closed

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Forevermark Black Label Diamond Collection

The Forevermark Black Label Collection includes five shapes, each cut with supreme symmetry to unleash the dazzling light of a Forevermark diamond.

Since the beginning of time mankind has been irresistibly attracted to light and its hypnotic force. Capturing that force seemed impossible. Until now.

Forevermark presents a new generation of diamonds, cut with supreme symmetry and unprecedented accuracy to release a dazzling light. Available in round, square, cushion, oval and heart shapes, the Black Label Collection is the most exclusive collection of diamond cuts ever conceived.

 

 

Facet Alignment and Maximum Sparkle

 

 

As the world’s leading diamond experts, The De Beers Group of Companies has spent the past two decades studying how light travels within a diamond, based on its cut and polish, facet alignment, and shape. As a result, we at Forevermark are using state of the art technology to maximize the brilliance of a diamond delivering unrivalled sparkle in every cut.

The difference comes down to how and where the diamond facets are placed. When cutting a diamond to achieve outstanding optical performance, the facets must be hand crafted with meticulous precision.

Each facet in the pavilion, crown and girdle of the diamond must be exactly the right size and placed at exactly the right location and angle, to within a few microns, for exacting symmetry, resulting in maximum sparkle.

Cutting the gemstone to achieve supreme symmetry through the exacting proportions of the facets allows a “Compass of Light™” to emerge: a symmetrical arrow pattern that makes Forevermark Black Label diamonds sparkle like no other.

This is illustrated when comparing Black Label diamonds against standard cut diamonds, as shown in the carousel to the left. The images on the left hand side are captured using optical analysis technology, and the images on the right hand side are of the diamonds under natural light.